The PKG Primary Collection is a mash up of refined skate culture, preppy signifiers, heritage fabrics and high fashion. It's clean, sleek and pared down, but still incorporates an element of fun and edge. It's based on slimmed down silhouettes and tailored versions of classic pieces, where details and fabrics are important to both the functionality and the style. The Primary Collection pieces have a feeling of durability mixed with luxury, utilizing understated design cues and an intuitive simplicity. No loud branding, no celebrity endorsements, just a product that speaks for itself.