As consumers reconnect with products and lifestyles that have meaning, traditional values such as honesty, simplicity, authenticity and time become increasingly important. The new consumer embraces notions of industry and craft as long as they include innovation, ingenuity and passion. To this extent, for the new consumer, less is often more.
The Red Crown Collection (RCC) was designed for the young urban professional looking for everyday digital carry goods that have style and function, not over complicated and epitomize the term “laid back sophistication”. They don’t shout about a brand, but speak through the product itself, with mindfulness and a utilitarian style that connects with the core values of quality, workmanship and attention to detail. The RCC is a collection of products that blur the line between casual and formal; work and play; Classic and Modern.